Frank's

 This was a passion project inspired by pop art, community, fun and modernized retro fonts.

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Frank’s would be located on Commercial Drive in Vancouver. Frank’s target audience would be the trendy middle class, ages between 18-40. When researching competition I saw many simple designs with neutral colours. “Frank’s” was made to stand out, to bring something unique to the market, an identity that reflected the creamery’s fun flavours. I wanted to create a community around the idea of cultivating friendship through flavour, a place where consumers felt welcomed. Frank’s is something different, a departure from ice-cream shops today.