The Green Beaver

The Green Beaver Company is a natural deodorant brand seen in many health food stores. I chose to re do the logo and packaging design as I thought the packaging was dated and generic. Instead of showing realistic illustrations of the scent, I chose to use colour and minimalistic forms to represent the scent of the product. The new design shows movement, the essential wording such as “aluminum free” and “natural deodorant” are easy for the viewer to read. Over all the new packaging and logo represent the companies core values and appeals to everyone